what’s all the commotion about?
What do salespeople who never run out of words when faced with an objection have in common?
— that have caused sales directors across the globe to buy 5, 10, and even 20 copies of the same book to hand out to their teams —
What do those salespeople know that everyone else doesn’t?
What’s inside the pages of this book that dismantles everything sales training has been teaching for decades?
Why does a $165 book sell out faster than the $15 ones?
And how is it possible that salespeople with 20 years of experience say they wish they’d had this book from day one?
ANSWERING YOUR QUESTIONS:
If you’ve ever lost a deal — whether it was a $3,000 sale or a $300,000 one — because the prospect said “it’s too expensive,” “I need to think about it,” “we already have a vendor,” or simply vanished without a trace… you’ll quickly understand why this book has had such an enormous impact.
Because if you pay attention to what’s taught in MILLION DOLLAR SALES OBJECTIONS, there will be far fewer occasions when you’re left scratching your head, trying to figure out why a deal that seemed all but closed fell apart completely.
Even if you’re a successful professional, there are moments when you find yourself blindsided by an objection without even realizing it. Those “others” can be clients, buying committees, CFOs, competitors whispering in the background, or anyone sitting across the table from you.
You may only notice the consequences: a proposal that gets ignored, a “we’ll get back to you” that never comes, an endless vendor selection process where you’re always the runner-up… a prospect who simply disappears!
It was already shaping up to be the most comprehensive objection-handling book ever written, but now it’s on the verge of becoming the most recommended sales book by sales directors worldwide.
Why?
WHAT THIS BOOK IS:
In practical terms, it’s a breath of fresh air for a sales world that has been saturated for far too long by generic training programs, techniques with martial-arts names, and scripts that sound like they were written by a robot. At its most visceral level, it’s a wake-up call. Realities like the fact that most salespeople lose deals — not because they don’t know their product, but because they don’t know what to do when the prospect puts an excuse on the table — and nobody has ever taught them how to turn that resistance into a conversation.
WHAT IT DOES:
One of the most common tactics prospects use is to throw out an objection so the salesperson feels like they’ve lost control. The “it’s too expensive,” the “I need to think about it,” the “we already have a vendor”… these aren’t real rejections. They’re tests. And most salespeople fail them because nobody has ever explained what’s underneath each one, or how to respond without sounding like a desperate salesperson. This book does exactly that.
WHAT IT ACHIEVES:
It explains with complete honesty and zero sugarcoating what an objection really is, why salespeople freeze when they encounter one, and how to avoid the mental errors that even the most experienced sales professionals make without realizing it. And in doing so, it tears down once and for all the outdated techniques, the canned responses, and the so-called “golden rules” that have actually been destroying deals for decades.
Forget about confronting, rebutting, or overcoming objections.
From now on, you’re going to AVOID, ANTICIPATE, and DEFUSE them.
That’s how you PREVENT them.
Here’s a small sample of what this book teaches:
▸ An old sales strategy that makes it nearly neurologically impossible for people to reject what you’re selling, by giving them what they didn’t ask for.
▸ The best response when a prospect asks about your competition. This is something very few salespeople dare to do — out of sheer lack of confidence. And exactly what to say when they tell you they’ve chosen your competitor, so they walk away thinking «that son of a bitch…» and come looking for you the moment they can.
▸ The trick Netflix uses to anticipate and defuse objections right from their website. Do this correctly and you’ll eliminate the vast majority of objections in whatever you sell.
▸ A little-known phrase followed by a ridiculously simple technique that gets prospects to spill every hidden objection they didn’t even know they had. This alone can put you on a straight path to closing.
▸ Exactly what to say when a prospect asks «Give me client references» or «Show me past projects,» delivering such a power move that the request vanishes from their mind entirely.
▸ What to say at the very beginning of a sales meeting so that prospects make the decision right then and there and find it virtually impossible to postpone.
▸ The counterintuitive way to respond to «You’re too expensive» that will make your offer irresistible in the prospect’s eyes.
▸ How to brag about how expensive you are to obliterate the «we can’t afford it» objection.
▸ What to say on a cold call when you hear: «I’m not interested,» «We already have a vendor,» «I don’t have time,» «Call back later,» «I need to check with…,» «Send the info to info@…» — and how to extend the conversation to uncover the real objection or disqualify properly.
▸ A brilliant technique that creates objections on purpose so the prospect picks the option you want them to pick — and even walks you straight into the close.
▸ The 6-word phrase that corners anyone who throws out «I need to run it by my partner,» so you know whether it’s really an excuse or an opportunity to walk away from.
▸ 3 uncommon techniques to stop prospects from brushing you off with the classic «I need to think about it» and find out exactly what it is they need to think about. (No, it’s not asking «Is there something you didn’t like?» I learned this from one of the best salespeople I’ve ever met.)
▸ The two exact «magic» phrases that bring a ghosting prospect back from the dead, with a 96% response rate.
▸ Bulletproof technique for getting every decision-maker into the meeting.
▸ How to follow up with prospects correctly — which is the exact opposite of what every sales book tells you to do. This can give you a massive edge over your competitors, because you’re handing them everything you discard.
▸ Why discounting is financial suicide, and what to do instead that is infinitely more effective. For some reason, there’s always huge psychological resistance to doing this — but every time I do, deals come in fast, furious, and predictable.
“Thank you for writing the first completely honest, practical, no-nonsense objection-handling book I’ve ever read. Reading MILLION DOLLAR SALES OBJECTIONS was like discovering I’d been answering the same four phrases wrong for 15 years. You finish it and think: Where the hell was this when I started? Pure dynamite for any sales professional.”
— Comment from a Sales Director, industrial sector, Barcelona.
WHO BUYS THIS BOOK:
Sales directors, VPs of Sales, CEOs, key account managers, business developers, field sales reps, inside sales reps, consultants, financial advisors, real estate agents, freelancers, entrepreneurs, and any professional who makes a living by persuading others to make a decision.
WHERE DO THEY LIVE:
WHEREVER THEY SELL! Everywhere — from New York to London, from Sydney to Dubai, from São Paulo to Singapore. Originally written in Spanish (El Libro de Oro de las Objeciones, €150), the book has been translated into English and is now available worldwide as Million Dollar Sales Objections ($165).
USA | UK | Canada | Australia | Spain | Mexico | Colombia | Argentina | Chile | Peru | Germany | UAE
IN WHAT INDUSTRIES:
In every industry — from logistics and transportation to technology, from industrial manufacturing to professional services, from real estate to insurance. When an objection is universal enough, it doesn’t matter whether you’re selling software or shipping containers: the mental block is identical. And so is the solution.
Businesses and professionals in these industries are already applying what this book teaches:
| Logistics & Transportation | Technology / SaaS | Industrial Manufacturing | Insurance |
| Real Estate | Financial Services | Consulting | Metals & Mining |
| Pharmaceuticals | Energy | Telecommunications | Training / HR |
| Construction | Agriculture & Food | Advertising / Marketing | International Trade |
And the list goes on. Because they are universal in their application, the strategies presented in MILLION DOLLAR SALES OBJECTIONS can be used by anyone whose livelihood depends on closing deals, winning clients, or negotiating agreements.
WHAT PEOPLE SAY ABOUT THIS BOOK:
“I couldn’t put it down. It’s one of the best sales books I’ve ever come across.” — C.M., Sales Director, Madrid.
“The responses it gives to the most common objections are so obvious once you read them that you wonder why you never thought of them before.” — J.L.R., Key Account Manager, tech sector, Barcelona.
“I wish I’d had this book 10 years ago. It would have saved me thousands in lost deals and years of frustration.” — M.S., Consultant, Bilbao.
“It’s like carrying Susanna in your pocket. You check it before a meeting and you know exactly what to say.” — P.G., Sales Manager, Valencia.
“I bought 3 more copies for my team. Since then, meetings where we used to lose the deal now close on the first visit.” — A.F., CEO, Zaragoza.
“I almost scared myself because I identified too much with the mistakes it describes. But that’s exactly what makes it useful: it doesn’t pat you on the back — it tells you the truth.” — R.T., Real Estate Agent, Seville.
But these comments only provide a small glimpse of the enthusiasm this book generates. The reorder pattern tells the story even better. For example, the sales director of a logistics company in Barcelona who, after reading his first copy, ordered seven more copies for his team… or the CEO of a tech consultancy who read it and the very next day ordered additional copies for both of his partners… or the HR director of an industrial firm who included it in the onboarding plan for every new salesperson.
The bottom line is this: there are people who find in MILLION DOLLAR SALES OBJECTIONS something they had never been exposed to in their entire sales career.
30 years of experience in sales training. Thousands of cold calls. Hundreds of meetings. Dozens of industries. All distilled into 223 pages.
To freeze or not to freeze?
— THAT IS THE QUESTION —
Before you prepare for your next sales meeting, here’s a reality you should consider: the results a person achieves are, above all else, inversely proportional to the number of objections they leave unresolved.
It’s not what you know about your product. It’s what you do when the prospect says “no.”
MILLION DOLLAR SALES OBJECTIONS
Paperback: $165
Includes FREE: 3 bonus audio trainings + “High-Conversion Proposals” course (valued at $70)
The cost of a single lost deal because you didn’t know what to say
is infinitely greater than $165.
Your call.
